Communication management to promote entrepreneurship in public administration

Abstract

The word entrepreneurship, or entrepreneurship is a scientific discipline dedicated to the methodological study of entrepreneurs, business function and business creation. The growth of this type of studies in recent years is due to the importance of creating companies for the technological and economic development of a territory. In Venezuela in recent months from the national government through the Ministry of People's Power of Economy, Finance and Foreign Trade, has focused actions to promote entrepreneurship in the country evident, the need for a media strategy to promote the entrepreneurship. Hence, this expository essay aims to analyze and explain the actions that are being generated from the Public Administration to promote entrepreneurship in Venezuela, understanding this as vitally important for the revival of the productive sector, the dependence on imports and the generation of jobs that reduce dependence on the state as the main national employer. The perspective of communication management to promote entrepreneurship in the Public Administration, in addition to enabling an analysis of the issue that is in the public arena, incorporates appreciations, and concerns that invite questions about the Venezuelan case. In conclusion, the essay shows the interrelation that exists between communication management and entrepreneurship in the Public Administration, considered a key binomial for the development of the country.